"ASIRI 2010"
African is Cool Press Release 10 March 2008

Launch of the African Securities Investor Relations Initiative 2010


("ASIRI 2010")

African Information Solutions for Companies Online Limited (“AIC or African Is Cool”), a pan African shareholder communications service provider, is pleased to announce the launch of ASIRI 2010, a project to promote global visibility of annual reports of every listed company in Africa on the internet before 31 March 2010.

AIC believes development of African economies and markets is enhanced through efficient, free dissemination of financial information. ASIRI 2010 offers every listed company in Africa the opportunity to illustrate their annual reports on the Internet in interactive format. “No charge will be levied to either listed companies or users of the online interactive online annual reports” said Rob Stangroom, an AIC representative. “Our objective is to improve shareholder communications practices, promote investment and negate some of the distortions in the availability and distribution of financial information in Africa. The overall objective is added shareholder value: a core tenet of African is Cool’s philosophy.”

With no bulky downloads from the Internet necessary, interactive online reports (“IORs”) provide shareholders and stakeholders with highly functional text viewing capabilities whilst retaining companies’ printed annual concept and appearance. IORs are the communications tool of choice for leading public companies in the digital era. They enhance corporate reputation and add shareholder value.

AIC expects that with the assistance of a yet to be identified significant private sector corporate sponsor and proactive awareness initiatives targeted at African directors, the current population of annual reports within AfricanFinancials.com will grow to over 7,000 annual reports before 31 March 2010.

As at 29 February 2008 there were 1,440 primary active listed companies on 20 African stock exchanges. Investors wishing to access Africa’s annual reports may do so through AfricanShareholder.com and AfricanFinancials.com.

Contact: Rob Stangroom + 27 73 4281404.

About AIC

African is Cool - shareholder communications for Africa AIC provides a managed shareholder communications service to listed companies through a web-based SOX compliant investor communications platform. Using internationally accepted investor relations practices AIC:-

  • Simplifies and automates shareholder communications by using technology and innovation
  • Increases the depth and efficiency of shareholder communication
  • Creates mutually beneficial secure two way communication channels with stakeholders and shareholders
  • Promotes constant feedback through all media, enabling listed companies to communicate responsively to all stakeholders and shareholders

AIC’s technology and innovation is not all one sided, it enables listed companies to build long term mutually beneficial relationships with its shareholders and stakeholders to best strategic advantage.


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